Search Engine Optimization

Here's a quick summary of everything you will learn from this vital resource...




From the basics:

What is a search engine?
How search engines work
How search engine spiders work
Search engine optimization glossary
Search engine optimization myths
Search engines vs directories

Introduction to search engine optimization

What is SEO?
What is unethical SEO?
SEO "tools of the trade"
How to check your sites ranking

How to evaluate your sites SEO profile
What is a profile?
How to keep your profile updated

To the detailed:

Targeting your website for searching
The value of niche markets
Understanding "stop" words - and how to avoid them
The basic SEO rules for all websites
SEO tips for dynamic websites

Do-It-Yourself SEO
Choosing the right domain name
Creating a page title
Meta tags: What they are, which are important, how to use them
Incoming links
How Alexa rankings affect your traffic
How Google Page Rank works
How to build a Google sitemap
How to tap into the power of HTML elements
How to become an SEO ninja

Meta tag myths

Keywords

What are keywords?
How do they affect your ranking
Choosing the right keywords
Are your keywords "too common"?
How to track keyword response rates

Google AdSense and AdWords

They aren't the same thing
Optimizing for AdSense performance
Increasing traffic with AdWords
DMOZ
What it is
Why it's good for you
Multiple listings

SEO scams and how to avoid them

The dangers of link farms and Free For All (FFA) sites

You can't fool Google - You shouldn't even try

Google is big - But it isn't alone
Yahoo is more important every day
Special SEO tips for MSN
SEO tips for Overture

Major SEO success stories

How to choose an SEO provider
When you do need a paid service, what it should give you
Make sure they design a proposal specifically for your site
What questions to ask (don't just rely on their sales pitch)
Examine their answers and proposal for your website carefully
Warning signs that mean "walk away"

The good and bad news about link partners and reciprocal link exchanges

Why content is king
Don't use hidden text
Making the best use of Really Simple Syndication (RSS) feeds

Tips for raising your search engine rankings

SEO tasks you should do every day

Long-term SEO maintenance

Advanced link checks
CSS and JavaScript - good news and bad for SEO
Deal with dead links immediately
Honesty is the best policy

What to do when your rankings crash
Check your site for search engine red flags
Make sure you are up-to-date on the latest search engine rules
Check the size and number of your images, especially load speeds
Double-check all links
Redesign your site, if needed - then resubmit, following all the rules.